Digital marketing involves promoting products, services, or brands through various online channels and technologies. This includes tactics like search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and more. The goal is to reach and engage a target audience, drive traffic, generate leads, and ultimately convert these leads into customers. Digital marketing leverages data analytics to measure the effectiveness of campaigns and make data-driven decisions for optimization.
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